a hands on approach
We will help your company to choose the right cause to support, and show you how to create an inspiring partnership together, using a 3 stage programme of sensible ‘business’ steps. A programme that will use the talents of the people who work with you, to raise new funds, volunteer in a variety of ways and harness your company’s management skills to help a charity grow.
None of this will work at all – unless it has one hundred per cent support from the directors and senior management team of a company!
- 1 – 1 Interviews with the Directors and senior management team.
- The establishment of a Charity committee.
- Development of policies on volunteering, matching etc.
- A decision on the favourite area of charity work to support.
- The size of charity to be supported, and length of partnership.
- Whether the company forms its own foundation.
- Will it support charities in the UK, and overseas?
- Researching potential charities/causes
- Selection process – including presentations
- Decisions to invest/due diligence
- Planning the partnership – volunteering opportunities, management support, fundraising plans
- Internal launch to all employees
- External launch to customer, suppliers, media
- Evaluation and measurement
Generosity to employees
A Corporate Generosity programme re-introduces a common sense of purpose in a company, especially between Directors and employees. It brings groups of employees working in different departments and businesses together to work with inspirational social causes. Establishing a set of core values with which they can identify and take pride.
When employees work together on charity activities and events, it breaks down barriers, improves internal communications and helps team building.
People who play together stay together.
- Increased job satisfaction
- Opportunities for employees to volunteer and learn new skills, adding variety to their jobs.
- Knowing that your employees have made a real difference.
- Volunteering projects are often included in appraisals.
- Helps with the recruitment and retention of staff especially graduates.
Research shows that employees will stay longer with a company, making the intellectual property of a company more secure, reducing the number of people leaving the company and the significant costs of recruiting and retraining for a new post.
Generosity to customers
“Happy committed and valued employees create happy committed and valuable customers.“ John Lewis
Given a choice people would rather buy from a company they feel has a life over and above making a profit, who is actively engaged…would be great to add a bit more to this
- Improves client loyalty
- Sets an example to clients and offers and opportunity to influence levels of giving.
- Generates goodwill with all stakeholders and in the communities in which you work, or have a presence.
Generosity to Shareholders
The happier and more motivated the employees of a company are, the more likely they are to work well, deliver outstanding levels of customer care to the company’s customers, remain with the company and recommend the company to their friends and family. Corporate Generosity creates added value for Shareholders.
Generosity to a cause or charity
Generosity to a cause offers a real opportunity to make an impact on a charity by harnessing the management skills and the energy of a company’s employees.
Support in kind – products, printing / design, advertising and marketing, mentoring, becoming a governor or trustee. Helping with human relations and IT resources, business plans and contacts can be as much help as funding. Not just giving money but actively engaging with a cause.
In addition, your generosity will provide new funds for a charity, enabling it to develop and increase its impact and perhaps undertake new projects that may be too risky for the trustees to undertake.